
Street Smart Campaign
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Thank you for visiting the Street Smart web site at DriveSafeBaltimore.com. Here, you will find a wealth of information about the pedestrian and bicyclist safety problem in the Baltmore region and in the nation. You will also find excellent resources to help you stay Street Smart - whether you're walking, biking or driving.
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| Pedestrian and Bicyclist Safety Are a National Problem
In 2009, 4,092 pedestrians were killed and an estimated 59,000 were injured in traffic crashes in the United States – an 8 percent decrease from the 4,414 killed in 2008, and a 14 percent decrease from the 4,763 pedestrians killed in 2000. Nationally, in 2009 pedestrian deaths accounted for 12 percent of all traffic fatalities, and made up 3 percent of all the people injured in traffic crashes. The National Highway Traffic Safety Administration estimates that on average, a pedestrian is killed every two hours and injured every nine minutes on our nation’s roadways. In 2009, 630 cyclists were killed and an additional 51,000 were injured in motor vehicle traffic crashes in the United States. Cyclist deaths accounted for 2 percent of all motor vehicle traffic fatalities, and made up 2 percent of all the people injured in traffic crashes during the year. The number of cyclist fatalities in 2009 is 12 percent lower than the 718 cyclist fatalities reported in 2008. Why is Street Smart needed in the Baltimore Region?
Street Smart is an annual public education, awareness and behavioral change campaign in the Baltimore-Washington region. The program emphasizes education of motorists and pedestrians through a combination of mass media and enforcement. Enforcement is directed to locations that provide opportunities to raise awareness of the rights and responsibilities of the drivers, pedestrians and cyclists who share our roads. The program is meant to complement, not replace, the efforts of state and local governments and agencies to build safer streets and sidewalks, enforce laws, and train better drivers, cyclists, and pedestrians.
The goals of the campaign are to change motorist and pedestrian behavior, and reduce pedestrian and bicyclist deaths and injuries, by:
The Baltimore Metropolitan Council is the organization of the region’s elected executives who are committed to identifying regional interests and developing collaborative strategies, plans and programs which will improve the quality of life and economic vitality throughout the region. The Street Smart Campaign in the Baltimore Region is coordinated by the Baltimore Metropolitan Council (BMC) with support from the State Highway Administration’s Highway Safety Office.
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Howard County PSA Baltimore City PSA
StreetSmart TV Spot
StreetSmart TV Spot (Spanish version)
Stopping Distance Demonstration
Spread the word about Street Smart! Visit our Street Smart Campaign Resource page to download posters, advertisements, sample e-mail messages, brochures, photos, radio spots, videos and more. |
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Links within this web site:
Street Smart Campaign Summary 2011
Drive Safe Baltimore
Safety Tips brochure (pdf)
Street Smart Campaign Resources
Links to other web sites:
Street Smart (Washington, DC)
Last Updated on Monday, 31 October 2011 08:45

