Campaign aims to spur homeowners to prepare before an emergency occurs
Extreme weather, pandemics, terrorist and cyber attacks happen every day around the world. If an emergency occurred today, would you and your family be prepared at home?
“Ready? Set? Good!” is a call-to-action emergency preparedness campaign that encourages people to put aside a portable, battery-powered radio, flashlight and one gallon of water per person, per day to help get them through those first critical hours when basic services are down.
The “Ready? Set? Good!” emergency preparedness campaign is a regional effort funded by the Baltimore Urban Area Security Initiative (UASI), using a $40,000 preparedness grant from the federal government. “Ready? Set? Good!” kicks off in September as part of National Emergency Preparedness Month.
The current campaign will run through May 2018, and will be featured through television, radio and digital advertisements with CBS Radio and the Sinclair Broadcast Group (FOX 45).
The campaign targets homeowners, heads of households, moms, dads, caregivers and families to prepare for an emergency before one happens - especially people caring for children, older adults and those with disabilities.
The first 72 hours into an emergency situation are critical, because that generally is how long it takes to get basic services - electricity, heat, water, clearing of streets from snow and debris, etc. - back up and running.
By preparing at home with, at minimum, a radio, flashlight and water, residents will be able to: receive critical information about the situation; navigate safely around their homes; and stay hydrated.
We encourage residents to use a checklist to prepare other items - blankets, non-perishable foods, pets, etc. - beforehand; keep the checklist in their wallet or purse; and purchase items whenever they’re at a store running other errands. UASI also encourage residents to create a family plan.
Disaster Supply Checklist
Emergencies demand the right supplies. Take the time to make sure that you and your family is prepared. It could save your life.
Once you have the three most important supplies – the radio, flashlight and water – make sure to include the following in your home emergency preparedness kit:
- Food – at least a three-day supply of non-perishable items such as canned goods, dried fruits, nuts, cookies and crackers
- A manual can opener
- Extra prescription and over-the-counter medications
- Pet supplies
- Basic first-aid kit/supplies
- A watertight container for important papers
Your Emergency Plan
Every household and family should create a basic emergency plan. To begin, answer the following questions with the members of your household or family:
- Who will the household/family contact in the instance of an emergency?
- What is our designated meeting place?
- Who will take care of our pets?
- What insurance do we have and where are the contact numbers?
To Shelter or Evacuate?
Emergency management authorities may instruct you during a crisis to take shelter at home or evacuate to a safer area.
About “Ready? Set? Good!”
The Johns Hopkins University Bloomberg School of Public Health, Center for Communications Programs, with input from local emergency planners and first responders, designed the campaign more than a decade ago. The UASI PIO subcommittee includes staff members from BMC, Baltimore City and the City of Annapolis, as well as Anne Arundel, Baltimore, Howard, Harford and Carroll counties.