Campaign aims to spur households to prepare before an emergency
Extreme weather, pandemics, terrorist and cyber attacks happen every day around the world. Are you and your family prepared for an emergency?
The first 72 hours into an emergency situation are critical, and the public needs to be prepared at home. Put aside a portable, battery-powered radio, flashlight and one gallon of water per person, per day to help get you through those first critical hours when basic services are down. For more preparation tips, including a disaster supply checklist, read below. Take the time to make sure that you’re prepared. It could save your life.
“Ready? Set? Good!” is an emergency preparedness campaign for the Baltimore region that uses a simple, targeted message to educate the public about the need to be proactive and get ready for any disaster.
The Baltimore Region Urban Area Homeland Security Work Group (UAWG) re-launched the “Ready? Set? Good!” campaign through a more strategic, more targeted communications and marketing plan just in time for National Preparedness Month in September 2014. The campaign is funded through the Maryland Emergency Management Agency (MEMA) by the federal Urban Area Security Initiative (UASI). WMAR features "Ready? Set? Good!" on Maryland Spotlight
The 2014-2015 campaign speaks to homeowners, heads of households and families in a call to action to prepare for an emergency at home beforehand. At minimum, households should put aside a portable, battery-powered radio, flashlight and one gallon of water per person, per day to help get through those first critical hours when basic services are down.
Disaster Supply Checklist
Emergencies demand the right supplies. Take the time to make sure that you and your family is prepared. It could save your life.
Once you have the three most important supplies – the radio, flashlight and water – make sure to include the following in your home emergency preparedness kit:
- Food – at least a three-day supply of non-perishable items such as canned goods, dried fruits, nuts, cookies and crackers
- A manual can opener
- Extra prescription and over-the-counter medications
- Pet supplies
- Basic first-aid kit/supplies
- A watertight container for important papers
Your Emergency Plan
Every household and family should create a basic emergency plan. To begin, answer the following questions with the members of your household or family:
- Who will the household/family contact in the instance of an emergency?
- What is our designated meeting place?
- Who will take care of our pets?
- What insurance do we have and where are the contact numbers?
To Shelter or Evacuate
Emergency management authorities may instruct you during a crisis to take shelter at home or evacuate to a safer area.
About “Ready? Set? Good!”
The fall 2014 and Spring 2015 campaign, worked with CBS Radio and WMAR-TV for radio, television, digital and outdoor advertisements. This campaign emphasized on outdoor advertisement at specific events – such as the Baby Boomer Expo at the Maryland State Fairgrounds and the Gathering food truck get-togethers – in an effort to meet people around the region and engage them in a conversation about the importance of preparing for an emergency at home. Look out for “Ready? Set? Good!” around the Baltimore region!
The Johns Hopkins University Bloomberg School of Public Health, Center for Communications Programs, with input from local emergency planners and first responders, designed the campaign more than a decade ago. The UASI PIO subcommittee includes staff members from BMC, Baltimore City and the City of Annapolis, as well as Anne Arundel, Baltimore, Howard, Harford and Carroll counties.